El Tony Zero Kampagne
Konzept
Zoomer Agency
Agentur
Zoomer Agency
Produktion
Samira Büchler
Director
Fabio Martin
Fotografie
Fabio Martin
Film
Dario Heeb
DOP
Edit
Dario Heeb
Grading
Sounddesign
Remote Sound
Hair & Make Up
Styling
Zoomer Agency
Grafik
Linda Peter & Samira Büchler
El Tony
For the launch of El Tony Mate Zero, we developed an image and video campaign built around the idea «Everything starts from zero…». The concept, graphic design, film and photographic approach were created as one cohesive narrative, focusing on real people and their personal zero moments. Moments of doubt, new beginnings and self-belief. Shot entirely analog, the campaign translates El Tony’s brand attitude Trust Your Madness into a grounded, authentic visual language.
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